Mister Sarawak Ethnic was first held in 2009 and it was called Keling Borneo Hornbill Festival. Keling was the legendary Iban warrior and a fine gentleman. Due to Borneo's ethnic diversity and BHF's vision of inclusiveness and unity, the term Keling was replaced with Mr. Borneo to cater to the other ethnics in Sarawak namely Bidayuh and Orang Ulu which branch out to Kenyah, Kayan, Kelabit, Lun Bawang, Bisaya, Melanau, Penan, Punan, Berawan, Tagal, Lakiput and many more.
Today, the title Mister Sarawak Ethnic awards the finest Dayak gentleman of Sarawak who possesses the widest knowledge in culture, the deepest passion in heritage, the brightest confidence and self expression and the sharpest wit and charm. Above all, he must have everything a warrior needs to fight for an everlasting cultural integrity and sustainability.
Indeed they were not born with all these qualities but they certainly can put in hard work and resources in their effort to win the title. Their action and success will surely motivate others to do the same.
We strive for Borneo ethnic culture's preservation and conservation.